Welcome: A season of purpose

As the Christmas and holiday season draws near, I’m reminded of the undeniable power of giving—of our time, resources, kindness and grace. In our fast-paced world, this season calls us to slow down and reflect on the birth of Jesus Christ: the ultimate gift of love and hope. It’s a sacred reminder that generosity is more than an act; it’s a light that warms hearts, bridges divides and brings communities together.

What if, when the tree and ornaments are put away and resolutions forgotten, we committed to carrying this spirit well into the new year?

At Thrivent, we believe generosity is a lifelong practice that reflects our values and deepens our sense of purpose. As we turn the page to 2026, I invite you to consider how intentional giving throughout the year can shape your financial journey and have a positive impact on others.

Whether it’s setting up a donor-advised fund, using Thrivent Choice Dollars^® or simply budgeting your time or monthly charitable contributions, the new year offers a fresh opportunity to align your finances with your faith. And by putting these habits into action, you’re benefiting others and enriching your own life with meaning and connection.

I’ve seen how small, consistent acts of generosity ripple outward. From Thrivent Action Teams lifting up community groups after a tragedy or building homes, to families teaching children the joy of giving, each of these moments brings us closer to one another and strengthens the bonds that make our communities thrive.

As we celebrate the Christmas and holiday season and welcome the new year, let’s make generosity a resolution worth keeping. Let’s choose to live with purpose, guided by faith and committed to making a difference—one intentional act at a time.

Terry Rasmussen
President and CEO