Our history
Thrivent is the original purpose-based company. We are member-owned, founded more than a century ago when neighbors came together to insure each other.1902
Founded on $5 contributions
Five-hundred founding members contribute $5 each to mutually support one another, and Aid Association for Lutherans (AAL) is born.1905
AAL (one of the companies that merged to form Thrivent) expands to serve women, 15 years before women were allowed to vote in the U.S.1917
Lutheran Brotherhood (LB) is founded. LB merged with AAL to form Thrivent in 2002.1931
Adding product offerings to meet our clients’ needs
Lutheran Brotherhood introduces a loan program for churches and farms.1958
AAL begins to offer annuities.1962
Lutheran Brotherhood introduces health insurance.1970
Lutheran Brotherhood becomes the first fraternal benefit society to introduce mutual funds.1983
An era of financial innovation and growth
AAL sells more universal life certificates than any other U.S. insurer.1987
Lutheran Brotherhood launches long-term-care products due to concerns about rising costs. AAL begins offering banking services to clients. AAL becomes the 25th largest life insurance organization in the U.S.1995
AAL mutual funds hit $2 billion in assets eight years after launch—far exceeding the goal so $400 million by six years after launch.2002
Founding companies merge to deliver clients more value
Thrivent Financial for Lutherans begins operations after the merger of Lutheran Brotherhood and Aid Association for Lutherans2010
Thrivent creates Thrivent Choice®, the only financial services organization to offer such a program.2012
Thrivent is named one of the World’s Most Ethical Companies by Ethisphere for the first time—and has been recognized every year since.*2013
Common bond extended to serve all Christians
Thrivent members vote to extend our common bond to help all Christians achieve financial clarity.2014
Thrivent launches Thrivent Action Teams, a unique offering within the financial services industry. Thrivent also introduces Thrivent Member Networks as a network of local communities to help clients make the most of all they’ve been given.2018
Focusing on holistic financial advice
The financial services landscape is changing and Thrivent is evolving into a more diversified, holistic financial services organization. With a higher purpose at our core, we continue our legacy of generosity while expanding our range of financial offerings to help more people achieve financial clarity—so they can live lives full of meaning and gratitude.2018
Theresa “Terry” Rasmussen becomes Thrivent’s President and CEO after serving the company as General Counsel since 2005. From launching our first national advertising campaign to accelerating digital capabilities, Terry has forged an innovative path forward, while keeping Thrivent’s culture of generosity at its core.2020
Thrivent launches Money Canvas®, a free online money coaching program. Money Canvas has served over 15,000 households and delivered more than 31,000 free financial coaching sessions since inception, empowering people to spend less so they can save more for their financial priorities.Today
Evolving for future growth
Today we serve over two million clients, manage more than $170 billion in assets and hold superior financial health ratings from Moody’s and S&P. For more than a decade, Ethisphere has recognized Thrivent as one of the World’s Most Ethical Companies.Experience the Thrivent difference
Your initial meeting is offered at no cost and no obligation. Because we know how important finding the right financial advisor is.
- "World’s Most Ethical Companies" and "Ethisphere" names and marks are registered trademarks of Ethisphere LLC. For details, visit worldsmostethicalcompanies.com.
- *As of Dec. 31, 2024.
- ** For information on each rating, visit the individual rating agency’s website. Ratings are based on Thrivent’s financial strength and claims-paying ability.
- Member benefits and programs are not guaranteed contractual benefits. The interpretation of the provisions of these benefits and programs is at the sole discretion of Thrivent. Membership benefits are reviewed and evaluated regularly. Thrivent reserves the right to change, modify, discontinue, or refuse to provide any of the membership benefits or any part of them, at any time.
- You should never purchase or keep insurance or annuity products to be eligible for nonguaranteed membership benefits. You should only purchase and keep insurance and annuity products that best meet the financial security needs of you and your family. Consider the cost, features, and benefits of specific insurance and/or annuity products.