We began over a century ago when neighbors came together to support each other. This spirit of community and mutual support has defined our organization and members, inspiring us to serve others with generosity, faith and kindness.
Over the past 120+ years, we have remained committed to our purpose of empowering lives of service and faith. We also recognize the need to broaden Thrivent’s reach and expand in communities across the United States. We’re the financial service industry’s best kept secret, and there’s a new generation that deserves to know who Thrivent is and how we can help them on their financial journeys.
Throughout this issue of our magazine, you’ll see the next chapter in Thrivent’s story through our newly refreshed brand. From modern colors and fonts to authentic photos, we’re thrilled with how we’re sharing Thrivent in a differentiated, warm and inviting way. All of it highlights what makes us different: expert financial advice meets a spirit of generosity.
This is more than a new look, however; it’s about telling our story more boldly and reaching future Thrivent members. We want to connect with more people, like you, who are inspired by service and faith. By building on our strengths and guiding the next generation, we can keep positively impacting those we serve.
We’re thrilled that as we continue to evolve and grow, our brand is changing with us—while still reflecting the values that have guided Thrivent for over a century. We are proud to share this journey with you and look forward to continuing to deepen our impact, together.
Terry Rasmussen is president and CEO of Thrivent.
