Celebrating 15 years of Thrivent Choice®

If you could choose a nonprofit to receive a donation from Thrivent, which one would you choose?

It could be a tough choice, but since Thrivent Choice was created 15 years ago, more than 685,000 eligible Thrivent clients have helped Thrivent distribute more than $640 million to causes and communities important to them. “Since its launch, Choice Dollars®, a core feature of the program, empowers eligible clients to choose where Thrivent donates a portion of its charitable funding—from schools and summer camps to places of worship and nonprofit organizations,” says Kris Immel, senior product marketing specialist at Thrivent. “It simplifies the process, making it quick and seamless to support the causes and communities that matter most to you.”

In the first half of 2025, the breakdown of the $30 million donated was 47% to congregations, 25% to secular organizations, 15% to Christian organizations, 10% to education and 3% to camp/outdoor/campus ministry.

Thrivent Choice also has an online giving platform that enables anyone to donate to organizations enrolled in the program. Thrivent pays the processing fee, enabling 100% of the donation to go to the organization.* There are more than 50,000 organizations in the catalog.

“But if you don’t see an organization or church in our catalog, as a Thrivent member, you can nominate it to be added,” Immel says. “It’s all about choice.”

Donna Hein is senior editor of Thrivent Magazine.