When tragedy strikes in your community—like a house fire or a natural disaster—many community members take to crowdfunding platforms like GoFundMe or Facebook Fundraisers to request, and provide, financial assistance. Make no mistake: Those donations are a blessing and a powerful act of generosity. But when it comes to paying for funerals or other after-life expenses, crowdfunding cannot replace the importance and value of life insurance.
The rise of crowdfunding for unexpected expenses
Crowdfunding is a noble concept. This kind of giving predates social media and the digital age—communities have long raised collections to help members in need. In modern times, sensationalized news coverage has made successful digital fundraising stories seem like the norm. This can create a false sense of altruism and heighten the expectation that crowdfunding is a dependable solution.
The excessively funded campaigns you hear about may have been strategically marketed on social media or just happened to be picked up in the news cycle. But when it comes to the financial and physical health of your family, you want to ensure you're leaning on predictable outcomes.
Crowdfunding's limitations and lack of guarantees
In actuality, the costs of an unexpected death and related expenses often far exceed a fundraising goal.
Preparing for misfortune by having life insurance in place can take the guesswork out of an already emotional time. Your loved ones and the wider community still can give support, but you won't have to depend on that generosity to pay for necessary expenses. In fact, having insurance to cover practical financial matters may mean donations can be rerouted to a wider cause—like helping to pay for your grandchildren's education, continue to support your church or favorite charity.
By relying on life insurance over a crowdfunding campaign, you're also taking the burden off the people you love to create and run an online fundraiser in the wake of your loss. That's time and energy they can instead use to grieve and to support one another.
Why is it important to have life insurance?
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Planning to protect your future
Contributing to a crowdfunding campaign is an act of compassion, but the ripple effects of proactively protecting your family through insurance are numerous.