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What is a tariff? Definition, examples & how it affects the economy

July 11, 2025
Last revised: July 11, 2025

When tariffs make headlines, they often sound the alarms for businesses, consumers and the global economy. But without context, it can be hard to understand how tariffs fit into the broader picture of federal revenue or what their real impact is on markets and everyday people. Here's a rundown on what a tariff is and what it can mean for investors.
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Key takeaways

  1. Tariffs subsidize domestic businesses by adding a charge on goods from other countries. They're paid by the importer, but the cost is often passed along to the people who buy the goods.
  2. A tariff imposed by the U.S. can encourage domestic industry growth if business owners are willing to start or expand them here. But tariffs tend to make goods more expensive or harder to find when there are no existing U.S. competitors and low-cost imports are blocked.
  3. Tariffs can be used to level the economic playing field between nations. For example, countries with poor labor practices may employ unsafe working conditions that make goods cheaper to produce, which are then dumped on the US market at prices much lower than they could be produced by US companies. If consumers still buy the imports, the tariff generates revenue for the U.S. government, which can reduce the need for other taxes.

Every type of tax has pros and cons. As policies change over time, such as those on international tariffs, people often want to know more about how these charges affect their everyday lives. Tariffs can be especially confusing when it comes to how they connect to other sources of federal revenue.

Let's take a closer look at how tariffs work and what they mean in the bigger financial picture.

What is a tariff?

Tariffs are a tax on imports from other countries. It's usually a percentage of the product's value. For example, the U.S. might impose a 10% tariff on steel from China, meaning that if a company imports $100,000 worth of steel, it would pay $10,000 in tariffs. The importing country pays the tariff, and that cost is often passed to businesses or consumers that purchase the products through higher prices.

Reasons for imposing tariffs

Tariffs are typically used by the U.S. government in these situations:

  • If other countries use unfair business practices, like unsafe working conditions or copying protected ideas, the U.S. government may impose tariffs to level the playing field and make competition fairer for competitive American-made products.
  • Tariffs also can make imports less appealing and encourage businesses to develop U.S. industries instead. This can mean more jobs for American workers.
  • As a type of tax, tariffs generate revenue for the federal government. For policymakers who want to lower income or business taxes, adding tariffs can create an alternative source of government funding.
  • Tariffs encourage people to buy U.S.-made goods by making imports more expensive. However, they don't make locally produced goods cheaper. That's why tariffs often lead to higher prices overall and sometimes are called import taxes, customs duties or trade tariffs.

How is a tariff calculated?

Tariffs can be complex, but many are calculated ad valorem, which means "based on value." Let's say a gallon of ethanol from another country has a 10% ad valorem tariff and originally costs $3 per gallon. The price would go up to $3.30 per gallon, with the importer paying $0.30 per gallon in tariffs.

To maintain production and profit, importers may pass these costs to consumers with higher prices.

ProductImport valueTariff rateFinal cost
Ethanol$3 per gallon10%$3.30 per gallon

Who pays the tariff—importers or consumers?

The company bringing the goods into the country, the importer, pays the tariff. Because tariffs add extra cost, importers generally can't afford to cover it on their own. They may raise consumer prices, try to negotiate with exporters or just accept lower profits. Exporters might lower their prices, some to stay competitive, but overall prices still usually go up.

Do consumers pay tariffs?

Consumers don't pay tariffs directly, but they often experience consumer price inflation as businesses pass on the added costs. The extent of this impact depends on the price elasticity of demand—goods with fewer substitutes tend to see more pronounced price increases. In some cases, consumers may shift to domestic alternatives, a behavior that is referred to as the import substitution effect.

What's the difference between tariffs vs. sales taxes?

Tariffs are taxes paid by the importer of foreign goods and are often used to influence trade and economic policy. Sales tax is paid by the consumer when making a purchase, and the business simply collects on behalf of the government. The goal of sales tax is to generate government revenue. Both tariffs and sales taxes are forms of indirect taxation, but they serve different purposes and are collected at different points during the transaction.

 
Tariffs

Sales taxes

Applies to

Imports

Income, sales, etc.

Purpose

Trade policy, protectionism

Revenue generation

What is a protective tariff?

Protective tariffs are meant to help U.S. industries grow by making imported goods more expensive. For example, in the 1800s the federal government used high tariffs—sometimes up to 33%—on manufactured goods to help local businesses compete. In situations like that, even if American-made items are more expensive than the imported equivalent, the U.S. manufacturer can undercut the competition because of the tariff charge.

How do tariffs affect the stock market?

The stock market is influenced by many factors other than tariffs. The whole outlook for the near future matters here. However, introducing and changing tariffs can potentially affect the stock market in these ways:

Market volatility

Any time tariffs are introduced—especially suddenly—they can shift market expectations and create uncertainty, a condition known as market volatility. Investors and traders who were expecting certain industries to prosper may change their opinion after a tariff is imposed.

Corporate earnings

Tariffs can have broad impacts, especially if U.S. industries rely on imported goods as raw materials or components. In the short term, people may simply buy less if prices go up, which can reduce corporate revenues and earnings. While policymakers who create the tariffs often expect these reductions will be temporary—assuming the market will resettle and domestic industry will grow—there is usually an economic slowdown in the near term.

Investor sentiment

Investor sentiment about the coming financial season is likely to change when widespread tariffs are introduced. Protectionist tariffs take time to produce benefits because domestic companies need time to start up and scale production. Meanwhile, investors may be concerned that lower corporate earnings combined with high market volatility will lower U.S. gross domestic product (GDP). Though tariffs alone don't cause recessions, they can contribute to investor fears along with other economic pressures.

Conclusion

Tariffs are a tax that can support domestic industries while penalizing certain imports from specific countries. Because tariffs have trickle-down effects, it's important to make sure your budget, savings plan and investment strategy can weather the changes that new and changing tariffs can bring.

Talking with a Thrivent financial advisor about the current conditions can help you feel more confident that your financial plans won't be rattled by market volatility or higher consumer prices. They can go over your strategy with you and identify opportunities to adjust as economic policies continue to evolve.
Hypothetical example is for illustrative purposes. May not be representative of actual results. Past performance is not necessarily indicative of future results.
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