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Market volatility: What it means and how to manage with confidence

Market volatility can feel unsettling, but it's a normal part of investing. Learn what causes it, how it's measured and practical ways to stay steady through the ups and downs.

Key takeaways

  1. Market volatility refers to how much and how quickly assets prices fluctuate over time.
  2. Volatility can be measured by tools like standard deviation, VIX and Average True Range.
  3. Economic data, earnings surprises, global events and algorithmic trading can trigger market swings.
  4. Staying diversified, rebalancing and avoiding emotional decisions can help you manage volatility effectively.

Markets can move fast—sometimes too fast to feel comfortable. Big swings in prices can cause stress even for experienced investors. But while volatility may feel unsettling in the moment, it's a normal part of the investing journey.

Whether you're saving for retirement, growing wealth or protecting what you've built, embracing a long-term mindset and understanding market volatility can help you stay grounded and confidently navigate changing conditions while staying focused on your most important goals.

What is market volatility?

Market volatility is how much the prices of financial assets like stocks or bonds fluctuate over time. Generally, the greater the price swings, the more volatile the stock market can be.

Volatility reflects how much short-term risk investors and volatility traders may face, and it can influence the price of financial products like options. It also can affect investor behavior, sometimes leading to emotional decisions.

What causes market volatility?

Stock market volatility often reflects how investors respond to new information, especially when it creates uncertainty. A range of factors, including economic reports, earnings announcements, policy changes and global events, can cause prices to swing more sharply than usual.

Common drivers of market fluctuations include:

  • Economic data surprises. Reports on inflation, GDP growth, consumer spending or unemployment can shift market expectations, particularly if the data is much stronger or weaker than expected.
  • Corporate earnings and guidance. When companies report quarterly results that fall short of expectations or change their future outlook, stock prices can shift.
  • Geopolitical events and policy shifts. Trade tensions, elections, interest rate changes or international conflicts can bring uncertainty that leads to market swings. For example, Russia's invasion of Ukraine and central bank rate hikes in 2022 both contributed to global market volatility because investors weren't sure which way these events would turn.
  • Algorithmic trading. Computer algorithms can amplify market swings by responding instantly to price movements, especially during a sudden market crash or a fast-moving down market.

Volatility often spikes when markets are factoring new information into price decisions. It can feel chaotic, but it often reflects investors adapting to shifting conditions. It doesn't always mean there will be lasting damage. For recent developments, check out the investor alerts and bulletins published by the U.S. Securities and Exchange Commission (SEC).

How market volatility is measured

Economists and analysts assess market volatility by looking at how much prices fluctuate over a period of time. Understanding how volatility is calculated can help investors get a clearer picture of where uncertainty may be showing up and whether it's based on past behavior or future expectations.

Forward-looking volatility

Forward-looking, or implied, volatility estimates expected future price movement. One of the most widely followed stock market volatility indicators is the CBOE Volatility Index (VIX), sometimes called "the fear index." The VIX tracks the expectations of volatility over the next 30 days based on options pricing tied to the S&P 500 Index. When the VIX is high, it typically signals that investors expect bigger price swings ahead. When it's low, markets are generally viewed as stable.

Other asset classes, like bonds, have their own volatility measures based on the same ideas. But across markets, a spike in implied volatility can signal rising concerns about future uncertainty, such as earnings surprises, economic data or geopolitical risk.

Historical volatility

Historical volatility looks at trends across time. It measures how much an asset's price has moved over a set period, commonly using standard deviation.

Another tool is the Average True Range (ATR), which shows how much an asset tends to move within a single trading session. A rising ATR can suggest bigger daily price moves, which could be an early sign of growing market uncertainty or investor nervousness.

Unlike implied volatility, these tools show what's already happened, not what might come next. But watching how volatility trends change over time can help investors spot patterns, know when to rebalance portfolios and avoid overreacting to short-term market swings.

The chart below tracks market volatility from 2005 to 2024.

S&P Growth chart

How standard deviation is calculated

Market volatility is often measured using statistical tools like standard deviation and variance, which can help investors determine how much prices deviate from their average. This offers a gauge of how bumpy a particular investment might be over time.

To illustrate with an example, let's say a stock has monthly returns of +2%, +4%, +6%, +8% and +10%. To calculate the variance and standard deviation, you'd do the following steps:

  • Find the average of these returns, which is 6%.
  • Calculate how far each return is from the average. This is the deviation. With these numbers, 2%-6% = -4%, 4%-6% = -2%, 6%-6% = 0%, 8%-6% = 2% and 10%-6% = 4%.
  • Square each of those differences: -42=16, -22=4, 02=0, 22=4, and 42=16.
  • Add the results together (in this case, 40), then average them to get the variance, which is 8 in this example.
  • Take the square root of the variance to get the standard deviation.

In this example, the standard deviation is 2.83%, which means the stock's returns typically move about 2.83 percentage points above or below the average return in a given month.

The higher the number, the more the stock's performance bounces around, making it harder to predict. A lower number can suggest more consistent, stable returns over time.

Volatility investing: Opportunities & risks

Many investors try to avoid big market swings. But some traders look at volatility as a potential opportunity. Volatility trading focuses on making trades that profit when market volatility increases or decreases regardless of whether the market rises or falls.

This approach uses specialized tools like VIX futures or options designed to gain or lose value based on how much the market moves, not which direction it moves in.

Common volatility trading instruments

These are some of the most widely used tools for managing volatility:

  • VIX futures. These contracts let traders speculate on or hedge against changes in expected market volatility, based on the Cboe Volatility Index, which tracks the expected 30-day volatility of the S&P 500.
  • Options. These financial contracts give the buyer the right, but not the obligation, to buy (call) or sell (put) an asset at a specific price.
  • Exchange-traded products (ETPs). Some exchange-traded funds (ETFs) and exchange-traded notes (ETNs) are designed to track volatility indexes like the VIX, though these can be very complex. Note: Both FINRA and the SEC have issued warnings about the unique investing risks associated with ETPs and ETNs.

Related: How to invest during a market downturn

These tools and strategies can play a role for experienced traders. However, investors may be better served by focusing on long-term goals, maintaining a balanced portfolio and staying grounded during market swings.

Missing just a handful of the market's top-performing days can significantly reduce your overall returns. For instance, over a 20-year period, being out of the market during the 10 best days could slash your total return by half. While pulling your money out may help you avoid short-term losses, it also increases the risk of missing the recovery. Historically, some of the strongest gains have occurred shortly after major downturns—so trying to time the market could end up doing more harm than good.

Volatility chart 2005-2024

When market swings start making headlines, it can be tempting to act fast, especially when uncertainty is on the rise. But emotional decisions can do more harm than good.

Market fluctuations are part of investing, but they don't have to derail your progress. Staying focused on your long-term goals and making steady, thoughtful adjustments when needed can help keep your plan on track, even in uncertain times.

How can you protect your investments in a volatile market?

These six strategies can help you stay grounded and make steady progress even when the market is facing a downturn.

1. Diversify your portfolio

Diversifying your portfolio by spreading your investments across different asset classes, like stocks, bonds and cash, can help reduce the impact of market volatility. When one part of the market struggles, another may hold steady or even gain.

2. Invest consistently with dollar-cost averaging

Rather than trying to guess when to buy, dollar-cost averaging involves investing a fixed amount on a regular schedule. This approach can help smooth out the effects of market swings and lower your average cost over time.

3. Rebalance regularly

Over time, market performance can shift the mix of your investments. Rebalancing helps align your portfolio with your original goals and risk tolerance. A financial advisor can help you review your allocations and make adjustments.

4. Build and maintain an emergency fund

Having savings set aside in an emergency fund for unexpected expenses like a job loss or medical bills makes it less likely you'll need to dip into long-term investments during a downturn. Visit the Consumer Financial Protection Bureau for quick guidance on building an emergency fund.

5. Reassess your risk tolerance

Volatility can be a useful moment to evaluate how comfortable you are with market ups and downs. If recent swings have caused you stress, consider adjusting your investment strategy to better reflect your risk tolerance and timeline.

6. Avoid emotional decisions

It's natural to feel nervous during a stock market decline. But reacting impulsively, like pulling out at the bottom, can lock in losses and derail long-term plans. Staying grounded and revising your goals can help you respond thoughtfully.

The best way to prepare for market volatility is not to be surprised by it. Have a conversation with your financial advisor and be sure you understand how your current financial strategy is positioned to meet your long-term goals.
—David Royal, executive vice president, chief financial & investment officer at Thrivent

The market may be uncertain, but your financial plan doesn't have to be

Volatility is part of investing. But with the right strategy, it doesn't have to shake your confidence in long-sighted moves toward achieving your financial goals. If you're unsure how to move forward, a Thrivent financial advisor can help you stay focused on your values and grounded through changing markets.

While diversification can help reduce market risk, it does not eliminate it. Diversification does not assure a profit or protect against loss in a declining market.

Hypothetical example is for illustrative purposes. May not be representative of actual results. Past performance is not necessarily indicative of future results.

An investment cannot be made directly in an unmanaged index.

Dollar cost averaging does not ensure a profit, nor does it protect against losses in a declining market. Because dollar cost averaging involves continuous investing, investors should consider their long-term ability to continue to make purchases through periods of low price levels and varying economic periods.

Investing involves risk, including the possible loss of principal.
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