A History of Serving With Heart

More than a century ago, Thrivent Financial began helping Christians build solid financial futures and strengthen their communities. Today, we serve more than 2.3 million members nationwide. A lot has changed over the years, but one thing hasn't: how we blend faith, finances and generosity.

Our unique way of thinking about money began more than a century ago. Today we call it The Thrivent Way.

Graphic depicting The Thrivent Way equation.

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Old photo of a group of people working together to build a structure.

Members Strengthening Communities

Members have always been the heart and soul of our organization. Neighbors helping neighbors. People making contributions to their communities. A century ago, it took the form of barn raisings and church potlucks. These days, it's things like new construction projects through Thrivent Builds and responsive Thrivent Action Team events.

Graphic of multiple hands reach down to hand of one person in need.

Turning Risk Into Security

In the early 20th century there was no social safety net. Back then, an accident or other misfortune could destroy a family's welfare. Congregations had historically come to the aid of people in need. But by offering insurance contracts to Lutherans, Aid Association for Lutherans (AAL) and Lutheran Brotherhood (LB) created mutual security where there had once been individual risk.

Historical Lutheran church symbolizing common bond between AAL and LB.

Two Names, One Purpose

In 1902, AAL was chartered in Wisconsin as a fraternal benefit society More Information LB was a similar organization formed in Minnesota in 1917. Both organizations brought members together to support one another under the common bond of Lutheranism.

CloseFraternal benefit society

A not-for-profit organization that provides insurance to its members and operates for social, intellectual, educational, charitable, benevolent, moral, fraternal, patriotic or religious purposes for the benefit of its members and the public. These organizations operate under the lodge system, which means a member of the society is a member of a local chapter of the society. Fraternal benefit societies have representative governments, and members share a religious, ethnic, vocational or other common bond.


Thrivent through the years

AAL, LB and Thrivent Financial for Lutherans logo

Two become one

Having shared similar missions and values for decades, LB and AAL merged in 2001, becoming Thrivent Financial for Lutherans. As a not-for-profit on the Fortune 500, we could now support families and communities in more ways than ever.

Common bond vote to include all Christians; updated Thrivent Financial logo.

New look, new direction

In 2013, our members voted overwhelmingly to extend our common bond beyond Lutherans to include all Christians. This historic decision meant we would be able to help millions more people be wise with money and live generously.

To reflect our new direction and to refresh our brand identity, we shortened our marketing name to "Thrivent Financial," in March of 2014.

Bringing our mission to life today