Thrivent Choice® is now easier and more impactful

Thrivent Choice^® is now easier and more impactful

The new Thrivent Choice empowers members to have a bigger impact with less effort, making it easier to support the causes close to your heart.

Meet the new Thrivent Choice

As always, Thrivent Choice enables you to direct support to organizations you care about through Choice Dollars^®. For each Choice Dollar directed, Thrivent provides $1 in grant funding. And now, to help expand on the program's mission of bringing generosity to life, we've made a series of meaningful upgrades to the program.

When are Choice Dollars available?

Previously

Choice Dollars were accrued gradually throughout the year.

Now

Choice Dollars are available in full at the start of each year.

What is the timeline to direct Choice Dollars?

Previously

Due to gradual accural, Choice Dollars could be directed until Mar 31 of the next year.

Now

All Choice Dollars are available to direct any time January through December.

Who can direct Choice Dollars?

Previously

Only select clients with membership were eligible.

Now

All clients with membership are eligible.

All 2026 Choice Dollars available now

Take a moment to direct your available Choice Dollars to an organization you care about.

Direct Now

Don’t have a digital account yet?

Set one up in just minutes to make directing Choice Dollars quick and simple.

Set Up Now

For additional program information, including FAQs, visit the main Thrivent Choice page.

Thrivent Choice® is a fraternal activity that gives clients with membership a voice in Thrivent’s charitable giving. While members recommend organizations to receive funding, Thrivent maintains final authority over all charitable distributions. By participating, you agree to the program’s Terms and Conditions available at thrivent.com/thriventchoice.  

You should only purchase and keep insurance and annuity products that best meet the financial security needs of you and your family and never purchase or keep any insurance or annuity products to be eligible for nonguaranteed membership benefits.

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