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From Our Leadership

Thrivent's New Chapter

Illustration of people and speech bubbles talking about finances

This summer marks a new moment for Thrivent, one filled with new possibilities, and a renewed commitment from us to be a modern, trusted financial partner to you, your family, and future generations. To meet even more of your financial needs, we're making some meaningful changes to better serve you – from a new Thrivent brand, to upcoming digital-first experiences, to new products and services that guide you in your financial journeys.

We are making these shifts with one thing in mind: to help you achieve financial clarity, enabling you to live a life full of meaning and gratitude.

While new technologies have accelerated change in financial services, the needs of our clients are also changing. Easier ways to access your money, more efficient ways to manage it, and thoughtful ways to invest it are new expectations. We kept all of this in mind when creating our new path forward.

For over a century, Thrivent has been helping its clients build their financial futures and live more generous lives. At Thrivent, we believe humanity thrives when people are able to make the most of all they've been given. This has been our driving philosophy since our beginning in 1902, and it's why more than 2 million clients choose to work with us today.

In ever-changing economic landscapes, this belief and our steady approach and guidance have enabled us to grow assets under management and advisement to $152 billion and our adjusted surplus to a record of $12.1 billion in 2019. Being stewards of capital has earned us the highest financial strength rating from AM Best.* In fact, in June 2020, AM Best reaffirmed our A++ (Superior) rating and our stable outlook, which reflects Thrivent's overall strength and claims-paying ability. Whether in times of calm or uncertainty, we'll be here to fulfill the promises we make to you.

While we've always been about purpose-based guidance, our new approach is aimed at getting to know you better and delivering relevant recommendations to help you spend mindfully, borrow responsibly, build investments purposefully, and plan your lives flexibly to better protect yourself and your loved ones for the long-term.

These changes are necessary to help us not only serve you and your family better in the coming months, but in the years and decades ahead.

As we look to the future, we'll continue to be the strong and stable organization that delivers on our commitments to our clients, while becoming more modern and accessible to meet your needs. This is an exciting new chapter being written with you, your values and your loved ones in mind. Together, we're embarking on a new path that will help you achieve financial clarity and live a meaningful life.

To read other messages from Thrivent, please visit our Newsroom.