MINNEAPOLIS – Thrivent announced today that Rohit Mull has joined the organization as its new chief marketing officer. In this role, Mull will lead Thrivent’s integrated marketing and brand and creative services teams.
“We’re excited to welcome Rohit to Thrivent,” said Lisa Flanary, chief growth officer at Thrivent. “Throughout his career, Rohit has led transformational change by using analytics and multi-channel marketing to build and grow brands. His expertise will position Thrivent to provide an elevated brand experience for our current and future customers.”
Mull has more than 25 years of industry experience in marketing, distribution and management. He comes to Thrivent from Selective Insurance Company of America where he was senior vice president and the chief marketing officer. There, he relaunched the company’s brand and built a strong digital presence targeting prospects. He has also led marketing teams at AIG and Reliance Life Insurance.
Mull received degrees from Delhi University and the Institute of Management Technology.
Thrivent is a diversified financial services organization that helps people achieve financial clarity, enabling lives full of meaning and gratitude. As a mission-driven, membership-owned organization, it offers its more than 2 million members and customers a broad range of financial products, services and guidance. Thrivent and its subsidiary and affiliate companies offer insurance, investments, banking and advice over the phone, online as well as through financial professionals and independent agents nationwide. Thrivent is a FORTUNE 500 company with $152 billion in assets under management/advisement (as of 12/31/19). For more information, visit