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2015 Money Mindset Report

Research Methodology

2015 Money Mindset Report

Thrivent Financial's 2015 Money Mindset Report was conducted by Wakefield Research (Link opens in new window) among 1,001 nationally representative U.S. adults ages 18+ and 1,000 U.S. adult Christians ages 18+ between July 16 and July 27, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.