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Communication & Promotion

Promoting Events and Workshops

Your Thrivent Financial chapter activities have the potential to make a difference for your community and congregation. That's why publicizing your volunteer activities is very important. It's how you:

  • Get noticed for all the good things being done in your chapter or congregation.
  • Create excitement about volunteering.
  • Get more people involved with your chapter.
  • Expand community support.
  • Recognize individual volunteers.
  • Increase enthusiasm and unity among chapter and congregation members.
  • Raise awareness about Thrivent Financial.

There are many ways to promote your activities and create a greater awareness – from emails to websites, bulletin inserts and more. When deciding which tool is right, it will be helpful to think through your chapter's whole year of events and budget. Also keep in mind your target audience, timing and desired results.

Whatever tools you use, just be positive and creative – and don't be shy – when getting the word out about your volunteer activities.

Find Events & Workshops

It's important to get the word out about your events and workshop so members and nonmembers can easily find and register on the Find Events & Workshops (Link opens in new window) page.

Paid Advertising

Paid advertisements guarantee that your message will be delivered where, when and how you want it. Ads can be very expensive, and given that an ad needs to be repeated to be successful, running an ad campaign for an event may not be practical. However, if you do run a paid ad, the following tips may be helpful:

  • Watch your timing – An ad is most effective when it's well-timed. Also, media costs can increase if you purchase close to deadline. Be aware of the following standard lead times as you develop, create, purchase and place your ad:
    • Newspaper – 1 month.
    • City/community magazine – 1 to 3 months.
    • Local radio – 6 to 8 weeks (add 1 month for major promotions).
    • Outdoor ad/billboard – 4 to 6 months.
  • Plan ahead – Run your ad at least 10 days before your event.
  • Mix it up and repeat – A mix of media will help you reach more of your target audience. If possible, run more than one newspaper ad and several radio or television ads.
  • Go big – To capture attention, run the largest print ad you can afford. Use a large headline and large photograph of people in action.

Free Advertising

Public Service Announcement (PSA)

  • Tap into your network – Radio and TV stations and cable companies provide a form of free advertising – public service announcements (PSAs) – for not-for-profit organizations. PSAs are a very effective way to get your message to a larger audience, especially when you have something interesting to say. There is no way to guarantee that your message will be made when you want it, or perhaps at all. Call each outlet in your market to obtain deadlines and contact information.
  • Have your story ready – Submit your PSA with a cover letter explaining that you represent a local group of Thrivent Financial for Lutherans volunteer members.
  • Keep it simple and direct – Describe your activity and explain why listeners or viewers will benefit from the information. (Sample PSA)
  • Contact or call 888-422-5737 ext. 34699 before writing your PSA, and get tips to help make it successful.

Sample Public Service Announcement

The Dane County Chapter of Thrivent Financial invites you to a pie-tasting party and pie auction at 7:30 p.m. Friday, Sept. 7, at Trinity Lutheran Church, 5200 Spencer St.

All proceeds will be used to help build a playground at the church. Admission is $15.


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Insurance products issued or offered by Thrivent Financial, the marketing name for Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in all states. Products issued by Thrivent Financial are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a FINRA and SIPC member and a wholly owned subsidiary of Thrivent. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc. They are also licensed insurance agents/producers of Thrivent. Fee-based investment advisory services are available through qualified investment advisor representatives only.

Trust and investment management accounts and services offered by Thrivent Trust Company are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, nor guaranteed by Thrivent Trust Company or its affiliates, and are subject to investment risk, including possible loss of the principal amount invested.

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