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Investing in one another

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Thrivent shares how clients continued giving during COVID-19.

COVID-19 has changed many things in people’s day-to-day lives in the past year, but it hasn’t been able to slow the determination of Thrivent clients to help those in need.

“The creativity we’ve seen as clients continue to invest in one another has been inspiring,” says Tricia Brown, director of Member Attraction and Activation at Thrivent. “We provided match programs early on, and our clients gave in record numbers.”

In 2020, more than $208 million was raised and donated by Thrivent, clients and supporters.

“Within hours of new social distancing guidelines going into place in many states, we saw clients making creative adjustments—converting fundraising dinners to drive-throughs and coming up with innovative ways to continue to serve,” Brown says.

At the same time, Thrivent was inspiring clients by sharing more ideas of how to make an even bigger impact.

“When clients apply to lead Thrivent Action Teams, we see all their ideas,” says Katie Welch, manager of Member Attraction and Activation at Thrivent. “We want to make sure others can see them, too.”

Those creative stories and photos are available on the Thrivent Action Teams hub.

Thrivent offers an option to make personal donations online through the Thrivent Choice® giving platform to all Thrivent Choice enrolled organizations. This is available to everyone, and Thrivent pays the online payment processing fees* so 100% of the donation goes to the organization, Brown says.

Thrivent Member Networks have been offering a range of virtual events.

“For those able to give, we want to help make their dollar go further,” Brown says. “And for those unable to give financially, we want to continue to provide ways for them to be engaged in giving back.”

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*Thrivent will pay up to $100,000 in online processing fees per calendar year for personal donations made through the Thrivent Choice giving platform.

Member benefits and programs are not guaranteed contractual benefits. The interpretation of the provisions of these benefits and programs is at the sole discretion of Thrivent. Thrivent reserves the right to change, modify, discontinue, or refuse to provide any of the membership benefits or any part of them, at any time. You should only purchase and keep insurance and annuity products that best meet the financial security needs of you and your family and never purchase or keep any insurance or annuity products to be eligible for nonguaranteed membership benefits.

The Thrivent Choice® charitable grant program engages Thrivent members in providing grants that support charitable activities, furthering Thrivent's mission and its purposes under state law. All grant decisions, including grant recipients and amounts, are made at the sole discretion of Thrivent. Directing Choice Dollars® is subject to the program's terms and conditions available at