Ad campaign launches, T-shirt vote results, board elections.
Thrivent’s first national ad campaign launched
Thrivent celebrated many firsts this summer. Our first-ever national advertising campaign. The airing of the first Thrivent TV commercial reflecting our new brand. The first time our purpose-based messages saturated financial and consumer media channels. And through our new brand and advertising initiatives, millions of people are being introduced to Thrivent for the first time.
“We’re thrilled to see our advertising out in the world today,” says Chief Growth Officer Lisa Flanary. “In preliminary testing, current and prospective clients had an extremely positive response to our ads. They saw Thrivent as a trustworthy financial services leader that shares their values.”
What are you invested in?
This simple question serves as a central theme throughout the campaign. In response to that question, our advertising messages convey how being “invested” is more about one’s focus—life, family, faith and communities—than money. In doing so, the ads help position Thrivent as an organization that helps people achieve financial clarity, enabling lives full of meaning and gratitude.
Since the initial launch in July, our advertising has been showing up on a variety of media channels including:
• National TV, cable and streaming
Thrivent’s first-ever TV commercial is clever and memorable, featuring original animation and a compelling “Invested in” narrative. It has aired on national network broadcasts such as The TODAY Show, Dateline and 20/20—as well as streaming platforms like Hulu and cable network programing on CNBC, A&E, HGTV and more. More recently, we launched two additional commercials—one featuring beautiful still photography and the second with sentimental live action video.
• Online news sites
Digital ads have appeared on news sites such as The Wall Street Journal, Yahoo! Finance and MarketWatch.
In July, full-page print advertisements appeared in The Wall Street Journal, Minneapolis Star Tribune, Appleton Post Crescent and Green Bay Press Gazette.
• Streaming audio
Audio ads are airing on streaming platforms such as Pandora, iHeart Radio, Spotify and Megaphone Podcasts.
To see our new TV commercial, visit Thrivent’s page on
Find job opportunities at Thrivent
The COVID-19 pandemic has caused many businesses to take a fresh look at how they operate daily, and it’s also changed how they recruit new employees. Thrivent is no exception.
Thrivent adjusted rapidly to a new hiring environment and continues to fill open positions, even from afar. “We’re equipped to recruit, hire and train new employees in an online ‘virtual’ environment,” says Michele Durkin, director, Enterprise Talent Acquisition and Engagement.
“Certainly this puts us in a position of strength as an employer,” Durkin says.
With more people working remotely, Thrivent has expanded its approach to recruiting. “We have an opportunity to introduce Thrivent to more people with a passion for our purpose, no matter where they live,” she says. “We have a lot to offer employees who want to help humanity thrive.
“We have some great openings—many different roles, specialties and career paths that provide opportunities for growth,” says Durkin. Currently there are hundreds of open positions for financial advisors who work directly with clients, as well as corporate roles—especially in Technology careers such as search engine optimization (SEO) strategists, data scientists and engineers.
Learn more about the opportunities at Thrivent by visiting
New t-shirt design selected
Thrivent clients and others have selected the new design for the popular Live Generously T-shirts. The design Give From the Heart received the most votes in voting that took place Aug. 3 to 7 on Thrivent.com.
Clients with membership who apply to lead a Thrivent Action Team on or after Oct. 1 will receive the 2020 Sunkissed Scarlet T-shirts with the new design. Beginning in January of 2021, the updated design will be printed on the front of dark gray T-shirts. The new Thrivent logo will appear on the back of the shirt. There currently are more than 7 million Live Generously T-shirts in circulation.
Vote With Purpose in Fall Board Elections
This fall, Thrivent will be holding elections for its national board of directors, as well as for 23 Thrivent Member Network regional boards. Thrivent clients with eligible membership will have the opportunity to vote in national and/or regional elections.
Election materials will either be mailed or emailed to eligible clients, depending on the preference selected for receiving this information. The election begins on Oct. 6 and closes Nov. 20. Once the election opens, the online voting option can be used at
Thrivent launches new variable annuity
Thrivent rolled out its new Thrivent Retirement Choice Variable Annuity July 1.
“Using a variable annuity gives you the opportunity to grow your assets over time, paying taxes at a later date while providing income in retirement,” says Tim Vander Pas, vice president of Annuity Products at Thrivent.
For those looking to save now for retirement, the new variable annuity offers access to investment options offered by Thrivent as well as options from more than a dozen other leading money managers.
It enables people to invest their money in a variety of portfolios that grow based on market performance, as well as an account that has a guaranteed interest rate. Then later those assets can be used as income in retirement, he says.
“Our new Thrivent Income Builder, an optional guaranteed lifetime withdrawal benefit (GLWB) rider, can be added to the variable annuity for an additional charge,” Vander Pas says. “This rider enhances the guarantees for retirement income and offers flexibility of when and how to take withdrawals.” The GLWB rider withdrawals will reduce the contract's accumulated value.
All annuities provide options for guaranteed income for life, he says, but a GLWB rider provides the opportunity for guaranteed withdrawals to increase over time, and continued opportunity for growth based on the markets.
“We wanted to be able to provide that growth potential, income in retirement, flexibility and legacy opportunities that our clients want and need,” Vander Pas says.