When referring to our organization, it is best to use “Thrivent Financial for Lutherans” on first reference. In later references, you can use “Thrivent Financial.” Generally speaking, it is not appropriate to use “Thrivent” by itself.
However, when referring to chapters in communications, please do not directly precede the word “chapter” with the word “Financial,” as in, “Your Thrivent Financial chapter will hold a fund-raising dinner.”
The concern is that “Thrivent Financial chapter” may give the impression that financial services are provided by the chapter as a “financial chapter.” This misunderstanding could result in misdirected inquiries to chapter leaders about insurance or mutual funds and lead to other unwanted solicitations and situations for chapters.
A preferred alternative is to simply state “[your chapter name] of Thrivent Financial for Lutherans.” It also is permissible to use “Thrivent” alone, such as, “Four Thrivent chapters will work together to host the activity.”
Additional Topics Logos and name - use of Thrivent Financial for Lutherans logo and name
This is proprietary information that is solely for use by employees, volunteers, and agents of Thrivent Financial for Lutherans in connection with fraternal activities of Thrivent Financial for Lutherans.
Appleton Office: 4321 N. Ballard Road Appleton, WI 54919-0001 USA 800-THRIVENT (800-847-4836) E-mail: mail@thrivent.com
©1995-2008 Thrivent Financial for Lutherans
This document was last updated on Monday, August 7, 2006 at 11:25 AM