The best planned activity can only be a success if people are aware of it. That means getting the word out about your activity before, during and after. It can seem like an overwhelming task, but knowing the tools to use, and how when to use them, will help you get the word to the right people at the right time.

The Visibility Toolkit, available at www.thrivent.com/visibility, answers many questions you may have and helps take the mystery out of successfully generating awareness of your activity. For example:

• Why is it important to promote our activity?
• How do we get more people at our activity?
• How do we attract volunteers to help out?
• How do we pick the right tools for promoting our activity?
• What simple tools can we use that are effective?
• What are the pros and cons of common tools available?
• Should we place an ad for our activity?
• How do we get the Thrivent Financial for Lutherans logo?
• Can we advertise for free? How?
• How do we get the media interested in our activity?
• How do we describe Thrivent Financial and/or its chapters?
• What makes for a great photo?
• We have a BIG event. How do we work with the media?
• Should we invite an elected official to our activity? How?

To help make chapter service teams aware of the Toolkit, an e-mail message with a link to the Toolkit is automatically sent to the service team contact person for each Care Abounds in Communities® activity entered online (if an e-mail address is listed for the contact).

Every effort towards visibility counts! The more visibility you have for your chapter activities, the more volunteers, donations and community participation you’re likely to have—and that leads to more help for your recipients.