Thrivent Financial News— A roundup of news and features

INVESTING

Generating Income in Retirement

To match retirees’ and baby boomers’ needs for longer-term funding, Thrivent Investment Management has launched the Thrivent Diversified Income Plus Fund, which seeks to generate a relatively high current income stream, reduce volatility and provide the potential for market growth. The fund incorporates many of the most important income-producing asset classes into one investment option, including high-yield bonds, dividend-paying stocks, real estate investment trust equities and investment-grade bonds. It also employs an active management approach, which means the asset classes that make up the fund are continually evaluated to determine whether they are still appropriate based on the current market outlook.

“The fund is a simple solution, but backed by a sophisticated approach,” says Russell Swansen, senior vice president and chief investment officer at Thrivent Financial. ”It’s actively monitored and adjusted as needed based on changing market conditions to optimize the opportunity for growth.”

The Thrivent Diversified Income Plus Fund is designed to help investors achieve three primary goals. The first is to generate a relatively high income stream that keeps pace with inflation. Second, the fund aims to reduce volatility through portfolio diversification and periodic reallocation. The third goal is to grow principal over time by actively managing an optimal mix of asset classes—including equities, which help protect against inflation and provide long-term growth prospects.

For more information, talk to your Thrivent Financial representative. As a registered representative of Thrivent Investment Management, he or she will work with you to assess your current financial situation, your long-term goals and risk comfort level. Contact information for your financial representative can be found on the back page of this magazine.

Investing in a mutual fund involves risks, including the possible loss of principal. The prospectus, which investors should read and consider carefully before investing, contains more complete information on the investment objectives, risks, charges and expenses of the investment company. To obtain a prospectus, contact a registered representative or visit www.thrivent.com. Risks: The Fund’s performance depends on the portfolio manager’s skill in determining the strategic asset allocation classes. Stocks and bonds can decline due to adverse issuer, market, regulatory or economic developments. These and other risks are described in the Fund’s prospectus.

Learn more about this fund at www.thrivent.com/investments.

GIVING

Multiply the Good

If you’re a member of Thrivent Financial for Lutherans, your monetary gift to your local Habitat for Humanity affiliate may now be multiplied, adding impact to what you can do in your community.

When the Thrivent Builds Giving program was introduced to members in the fall of 2005, Thrivent Financial supplemented member gifts to Habitat for Humanity International only. New program guidelines now allow members to designate their gifts and the supplement to a local Habitat affiliate of their choice.

Thrivent Financial adds $1 to every $2 members donate through this program, up to a maximum supplement of $300 per member annually.

“Thrivent Financial members told us they wanted to support Habitat for Humanity in their local community,” said Tom Williams of the Thrivent Builds with Habitat for Humanity Alliance Strategy Office. “This change gives members who have a passion for eliminating substandard housing more motivation to use the program.”

For more information, visit www.thriventbuilds.com.

ORGANIZATION

Let’s Thrive!

This is the unifying message of a new advertising campaign that is focused on encouraging Lutherans across the country to partner with Thrivent Financial for Lutherans as they plan for their retirement dreams.

“Thrivent Financial for Lutherans is well known for the good we do,” says Pamela Moret, executive vice president of Marketing and Products at Thrivent Financial. “We also are a Fortune 500 organization providing both advice and financial solutions to help Lutherans achieve their retirement goals. Our new advertising campaign, and our new tagline of “Let's Thrive,” brings everything together and shows that together, we can all thrive.”

The advertising campaign, which launched in September, features a variety of empowering and positive messages to reach out to Thrivent Financial members and the communities in which they live. Ads will appear in national publications, including Time, Money, Real Simple, Life, the Wall Street Journal and USA Today, as well as in local newspapers and billboards in key markets across the country. Sponsorship of the National Public Radio program, Marketplace Money, is also part of the media mix.

“Today, one of the most pressing financial and societal needs for our members is preparing for and living in retirement,” says Moret. “The studies show that people aren’t saving enough. Many haven’t even estimated their needs. We are perfectly positioned to help our members and fellow Lutherans meet those needs.”

LEADERSHIP

Your Vote Counts

It’s your right and special privilege as a benefit member of Thrivent Financial for Lutherans to vote in the upcoming board election.

All benefit members of Thrivent Financial should have received board of directors’ election materials—biographies of the candidates and ballots—in the mail. As a member, you can help decide who serves on the governing board of your organization—a unique feature of being part of a fraternal benefit society.

So exercise your fraternal right to vote! Just return the ballot you received in the mail in the postage-paid envelope provided. For your vote to be counted, it must be postmarked by Nov. 30.

HONORS

Magazine Wins Honors

Thrivent, the member magazine of Thrivent Financial for Lutherans, recently earned four awards, including a prestigious Silver Quill Award in the publications category from the 2006 International Association of Business Communicators (IABC) competition.

IABC is a premier organization with more than 13,000 business communications professionals in more than 60 countries. Thrivent earned the IABC Silver Quill award in the Pacific Plains region and was judged on strategy, effectiveness and creativity.

Thrivent magazine also earned a 2006 Award of Distinction in the Communicator Awards Print Media Competition, a 2006 Award of Excellence from Awards for Publication Excellence (APEX), and a 2006 Crystal Clarion from the Twin Cities chapter of Association for Women in Communications.

Thrivent magazine is distributed quarterly to nearly 3 million Thrivent Financial members, and offers articles on faith, finances and Thrivent Financial fraternal outreach programs.

Thrivent Financial teams up with MSP Communications, a custom publisher based in Minneapolis, to produce Thrivent magazine.

INSURANCE

Protection For Life

Life insurance isn’t just about death benefits; it’s about providing financial security to those you love. With this in mind, Thrivent Financial for Lutherans has launched the Thrivent Financial Universal Life—Lifetime Protector, a new universal life insurance product with affordable, guaranteed premiums that can help families with retirement-income protection, education funding, charitable giving and leaving a legacy.

“It’s sound, simple and secure protection,” says Todd Yeiter, director of insurance product marketing at Thrivent Financial for Lutherans. “As its name indicates, the lifetime protector offers guaranteed death benefit protection for a lifetime with more affordable premiums.”

This product is different from term insurance in that it covers people for life rather than for a specified time. And it’s different from other universal life products in that it’s more affordable and not intended to build cash value. It continues to have premium flexibility, but skipping premiums or not paying premiums on time may have an adverse effect on the status of the death benefit guarantee.

For more information, contact your Thrivent Financial representative.