Fraternal, Community and Member Programs

Fraternal Programs > Visibility Toolkit > Why Should I Promote Our Activity?
Why Should I Promote Our Activity?

People can't help or come if they don't know

Why promote?
One person can accomplish a lot. Ten people can do more. Imagine the impact on your community and congregation if every activity attracts more people. Volunteer work is definitely a case where more is more!

Where do you start?
You understand that promoting your activity is important, but where do you start? How do you decide to use one “tool” from the “tool box” and to leave another tool for a bigger job? First, you have to know the answers to some basic questions, like “Who do we want to come to the activity?” and “How much time (and money) do we have to promote it?” Once you have a handle on available resources, you can roll up your sleeves and get started.

Who uses the tools?
Who uses the tools – or who should be in charge of promotion—varies by activity, but typically it will look something like this:

Care in Congregations® activities are most likely led by a congregational coordinator or service team leader.

Care Abounds in Communities® activities are usually headed by members of the service team. These members can access some tools by themselves and some through chapter leaders.

Chapter events (election meeting, member gathering, etc.) are often promoted by the chapter leadership board, namely the vice president, communications director and events director.

Thrivent Builds with Habitat for Humanity activities are frequently promoted by Thrivent Builds chapter specialists and Thrivent Builds congregational champions.

The nuts and bolts: Why do you want others to know about your activity?
•		Increase participation
•		Expand community support
•		Encourage others to get involved with Thrivent Financial for Lutherans
•		Ultimately, make a bigger impact to those being helped

Proceed with care: Consider confidentiality of recipients!

Recipients must complete a Permission to Disclose Information form, granting Thrivent Financial permission to use, disclose and publish their name and other pertinent information for planning, conducting, advertising and communicating the results of a fund-raising activity.

Access this form from the Forms page on thrivent.com (www.thrivent.com > Members/Chapters > Volunteer Resources > Forms).

If the recipient is a qualified not-for-profit organization, the form does not require a signature, unless a volunteer or employee’s name or likeness is published.

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