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Posters/Fliers
When to Use: When you have a community or congregational event and want to remind people of it
repeatedly. And/or when you want to reach a group for whom you don’t have mailing or e-mail addresses.
Benefits: They can attract a lot of attention and tell a simple, compelling story.
Cautions: Production costs can be expensive, depending on quantity and type of paper used.
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Promotional Items (merchandise with the Thrivent Financial logo)
When to Use: At an event where you would like people to be able to see the name Thrivent Financial for Lutherans, and/or
where you would like to provide gifts to people.
Benefits: People love to get free things! And if those free things are useful, like a pen, or fun, like a T-shirt, we
can achieve more name recognition.
Cautions: Chapter boards need to manage their operating funds carefully, so think about whether the people
you are trying to “tell our story to” would appreciate promotional items or not. Some people receive them
frequently, so don’t value them. Others may want us to spend more of our money on helping people rather
than handing out mugs.
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Scrapbooks/Display Boards
When to Use: At events when you want to show people all the great activities your chapter or church has
accomplished.
Benefits: Pictures speak louder than words sometimes, and people may become excited to participate in future
events when they see all the wonderful things you’re doing!
Cautions: These work best at the events themselves, so aren’t appropriate for all situations when you need to attract people to
an event in the future.
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Temple Talks
When to Use: When you want to reach a specific congregation(s).
Benefits: They’re free and a great way to reach congregations.
Cautions: Some churches prefer other formats for sharing news, and people like to have information in writing
so they can remember it.
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Word of Mouth
When to Use: All the time! Every event should have great word-of-mouth, as chapter leaders and other active
members tell others about all the great work going on.
Benefits: Besides being free, people tend to respond positively when they hear about something from a friend
or relative. Person-to-person promotion can be the best tool available.
Cautions: Key details can be lost in translation, and of course, there is little to no control over this time-honored
grassroots tool.
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