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Fraternal Programs > Visibility Toolkit > Common Media Materials
Common Media Materials

 
Information piece Function Who Receives It?
Pitch letter A letter to pique interest in your activity. It gives a high-level overview of the event and explains why it’s relevant.
  • Photo desk editor (newspaper)
  • Feature reporter (newspaper)
  • Radio news director
  • Magazine editor
  • TV/Radio producer
News Release Generates interest, often becomes the first few paragraphs of the article
  • Photo desk editor
  • Feature reporter
  • Assignment editor (TV)
  • Radio news director
  • TV/Radio talk show producer
  • Magazine editor
  • Beat/news reporter
Fact Sheet Provides background information, facts and figures to help reporters build a story. This should be a quick read. Bullets are okay.
  • Photo desk editor
  • Feature reporter
  • Assignment editor
  • Radio news director
  • TV/radio talk show producer
  • Magazine editor
Community calendar entry Short, concise entry for calendar Community calendar editor
Media Advisory Conveys urgent reminders to the recipient, sent one to two days before activity (sent after a news release) or used instead of a news release
  • Photo desk editor
  • TV news assignment editor
  • Feature reporters
Public Service Announcement (PSA) Brief script delivered to radio and TV to be read on air
  • TV promotion director
  • News assignment editor
  • Radio news director
Biographical sketch Provides one-paragraph description of the recipient of a benevolent activity
  • Photo desk editor
  • Feature reporter
  • Assignment editor
  • Radio & TV news director
  • TV/radio talk show producer
  • Magazine editor
 
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Thrivent Financial for Lutherans, Appleton, WI 54919-0001, is authorized to conduct business in all 50 states and the District of Columbia. NAIC # 2938-56014. Products issued by Thrivent Financial for Lutherans are available to applicants who meet membership, insurability, U.S. citizenship and residency requirements. Not all products described are available in all states. Thrivent Financial representatives are licensed insurance agents. Insurance and retirement products, where available, are individual contracts, (not group coverage), and issued by Thrivent Financial for Lutherans. Investment products are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415-1665, a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA. Member SIPC. Thrivent Financial representatives are registered representatives of Thrivent Investment Management Inc.

Bank products and trust services are offered through Thrivent Financial Bank, 2000 E. Milestone Dr., Appleton, WI 54919-0006 (Member FDIC, Equal Housing Lender), a wholly owned subsidiary of Thrivent Financial for Lutherans. Insurance, investment products, securities, trust, and investment management services and accounts are not deposits, are not FDIC insured, are not insured by any federal government agency, and are not guaranteed by Thrivent Financial Bank. Variable insurance contracts, investment products, trust, and investment management accounts may go down in value.

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This document was last updated on Wednesday, May 30, 2007 at 8:56 AM